Social Media Executive

Social Media Executive

Newly created role

Leading law firm

Hybrid working - Leeds, Manchester or Birmingham

My client is a well-established UK law firm with ambitious plans for continued growth. As part of this growth, the firm is investing in its brand and communications function, bringing teams more closely together and creating opportunities for people to contribute ideas, develop their expertise and have exposure to a broad range of work.

They are now looking for a Social Media Executive to join the communications team in a newly created role, taking ownership of the firm's corporate social media activity and helping to shape how this develops.

This is an opportunity to join at a point when the firm is properly establishing its social media capability. The successful candidate will look at how the firm can get greater value from its PR, thought leadership, campaigns, events and sponsorship activity, test different formats and approaches, explore opportunities across other platforms and use performance data to inform what happens next.

There is genuine scope to bring ideas. The team is open to experimentation and wants someone who is curious about new platforms and formats, can make considered recommendations and is comfortable testing what works. The role combines that creative freedom with the judgement needed to operate within a large corporate environment where brand, reputation and audience remain important.

Key responsibilities:

• Take day-to-day ownership of the firm's corporate social media activity, initially with a strong focus on LinkedIn.
• Develop the social content calendar and manage planning, scheduling, approvals, publishing and monitoring across relevant channels.
• Identify opportunities to increase the reach and impact of PR, thought leadership, campaigns, events, sponsorships and other firm content through social.
• Explore different content formats, platforms and approaches, bringing forward ideas supported by a clear rationale and understanding of the audience.
• Establish meaningful social media reporting and analytics, using performance data to identify what is working and make recommendations for future activity.
• Work closely with colleagues across communications, content, brand, multimedia, marketing operations and other teams to plan activity and maximise content across different channels.
• Monitor social conversations, platform developments, competitor activity and relevant trends, identifying opportunities and potential reputational considerations.
• Review the tools and technology available to support social media activity and contribute recommendations as the function develops.

About you:

• You are likely to have around 3 to 4 years' relevant experience and will have already gained hands-on experience managing corporate social media channels, ideally including strong exposure to LinkedIn. You should be able to demonstrate work you have delivered and explain the results or impact achieved.
• You will combine strong content judgement with an analytical approach. This means understanding social media metrics and reporting, interpreting what performance data is telling you and using that insight to make practical recommendations around content, formats, timing and channels.
• Creativity and curiosity are equally important. The team wants someone who will contribute ideas rather than wait to be told what to post, but who can balance that creativity with an understanding of brand, reputation and the requirements of a corporate audience.
• Legal or professional services experience is not essential. Experience gained within a corporate or B2B environment would be useful, particularly where you have managed social activity across multiple stakeholders and built relationships internally to make things happen.

The opportunity:

This is a genuine development opportunity for someone who has built a strong grounding in social media and is ready for greater ownership. Rather than joining an established social function with fixed processes already in place, you will have the opportunity to help shape how the firm approaches social media, establish reporting and analytics, recommend tools and platforms and test new ways of maximising content. You will have access to wider creative and multimedia expertise and exposure to activity beyond traditional corporate content, including campaigns, events and sponsorships.

The wider business is growing, and there is potential for the remit to broaden as the firm's geographical footprint develops. The leadership approach is supportive of developing talent, giving people access to interesting work and creating room to experiment while providing appropriate guidance.

The role can be based in Birmingham, Manchester or Leeds, with occasional travel to London. The firm offers flexible hybrid working, although this opportunity will suit someone who values regular office-based collaboration and is comfortable spending around 3 days a week working with colleagues in person.

Equal Opportunities:

As a responsible business, it is important that we represent the diversity of our people, our clients and our communities. We believe that the firms that thrive are those with the most diverse team; that's why we work so hard to source the best talent from the broadest pool possible. As an equal opportunities employer we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.