citi
Dublin, Ireland
This is a unique opportunity to architect and deploy a unified Marketing & Content Data strategy at the heart of a global financial institution. We are seeking a transformational leader to accelerate the sophistication of our marketing data integration and application practice, evolving it into a strategic Center of Excellence for the entire firm that provides predictive intelligence and strategic insight. Reporting to the head of Intelligence and Effectiveness on the Brand, Innovation, and Content team, you will enhance our data strategy and ecosystems, introduce innovative practices, and fundamentally upgrade how we measure drive growth and connectivity across the enterprise in partnership with business marketing teams and shared capabilities teams. Responsibilities: Drive the strategic direction. Take ownership of unifying and modernizing our marketing data strategy, overseeing a best--in-class capability that drives superior business outcomes and marketing ROI....
