The Head of Marketing Capabilities is responsible for driving and implementing best-in-class marketing technology platforms and tools to deliver against Citi’s Services strategic vision of generating always-on and personalized marketing offers. The individual in this role will inform, plan, and deliver Citi Services Marketing’s Technology stack to attract new prospects and engage our institutional clients. This role is critical to the organization as they will build a team to define and deliver on Citi Services’ MarTech roadmap that is designed for ease of use, automating, and speed to market to deliver seamless digital customer experiences that are personalized and relevant. The MarTech stack will enable data driven decisions with automation, streamline process that drive operating efficiency and improve business performance across Citi Services line of business, while aligning to the centralized Marketing function. The job requires a deep understanding of technology and the...

We are seeking a visionary and strategic leader to join the Brand, Innovation, and Content team in Marketing & Content as the Digital Platforms & AI Transformation Lead. The successful candidate will lead a dynamic team responsible for two core pillars: the foundational excellence of our digital platforms ensuring teams are leveraging best practices, and the strategic leadership of vertical AI transformation in partnership with tech teams. This role requires a blend of deep technical understanding, strategic foresight, and strong leadership. Responsibilities: Define, implement, and enforce infrastructure best practices for stability, scalability, performance, and security in partnership with our Technology organization for public-facing marketing-owned sites.   Design, own, and drive a comprehensive Vertical AI transformation roadmap specifically for the Marketing & Content organization. Identify and lead the strategy for integrating critical vertical...

Reporting to the head of Digital Platforms & Transformation on the Brand, Innovation, and Content team, the successful candidate will be a hands-on expert responsible for both driving our Vertical AI transformation and establishing foundational best practices for our public-owned marketing sites. This role is perfect for a forward-thinking marketer who is passionate about leveraging cutting-edge AI to create business value while also building and maintaining a world-class, stable, and scalable digital infrastructure. Responsibilities: Actively contribute to and execute the Vertical AI transformation roadmap, taking ownership of key workstreams and projects. Identify, research, and evaluate critical vertical Marketing AI tools and platforms. Conduct in-depth analysis to determine the best solutions for the group, spanning custom-built agents, large platform integrations, and emerging technologies. Design, manage, and execute strategic Proof of Concept (POC) projects to...

Reporting to the head of Digital Platforms & Transformation on the Brand, Innovation, and Content team, the successful candidate will be a hands-on expert responsible for both driving our Vertical AI transformation and establishing foundational best practices for our public-owned marketing sites. This role is perfect for a forward-thinking marketer who is passionate about leveraging cutting-edge AI to create business value while also building and maintaining a world-class, stable, and scalable digital infrastructure. Responsibilities: Actively contribute to and execute the Vertical AI transformation roadmap, taking ownership of key workstreams and projects. Identify, research, and evaluate critical vertical Marketing AI tools and platforms. Conduct in-depth analysis to determine the best solutions for the group, spanning custom-built agents, large platform integrations, and emerging technologies. Design, manage, and execute strategic Proof of Concept (POC) projects to...

Citi’s Brand, Innovation, and Content team in Marketing & Content is seeking a dynamic and experienced leader to join as the SVP of Marketing Effectiveness. This strategic role is pivotal in driving our marketing and business growth agenda by embedding robust measurement, data-driven insights, and a culture of optimization across our marketing organization. Reporting to the Head of Intelligence and Effectiveness, you will be a key partner to our business marketing teams and shared capabilities functions. You will leverage your deep expertise in marketing science and analytics to build and implement comprehensive measurement frameworks that assess the impact and ROI of our marketing investments—from large-scale brand campaigns and sponsorships to targeted content and digital programs. The ideal candidate is a seasoned measurement expert with a proven track record of translating complex data into actionable strategies that fuel client and customer growth. This is a high-impact...

This is a unique opportunity to architect and deploy a unified Marketing & Content Data strategy at the heart of a global financial institution. We are seeking a transformational leader to accelerate the sophistication of our marketing data integration and application practice, evolving it into a strategic Center of Excellence for the entire firm that provides predictive intelligence and strategic insight. Reporting to the head of Intelligence and Effectiveness on the Brand, Innovation, and Content team, you will enhance our data strategy and ecosystems, introduce innovative practices, and fundamentally upgrade how we measure drive growth and connectivity across the enterprise in partnership with business marketing teams and shared capabilities teams. Responsibilities: Drive the strategic direction. Take ownership of unifying and modernizing our marketing data strategy, overseeing a best--in-class capability that drives superior business outcomes and marketing ROI....