Future Publishing
Cardiff, UK
What you'll be doing We are looking for a Search Analyst to monitor, analyse, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click-through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions. Key Responsibilities: Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend. Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance. Analyse combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO). Identify trends, opportunities, and risks in search performance based on keyword, category and device. Translate...
