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The Advocate Group
23 Feb, 2026
Permanent
Innovation Marketing Manager
The Advocate Group Merseyside, UK
Are you an insight-led, commercially sharp innovation marketer ready to shape the future of a fast-growing FMCG drinks portfolio? The Advocate Group are proud to be partnering with a fast-growth FMCG business with a strong presence across retail, e-commerce, and out-of-home channels. Their exciting portfolio includes household-name brands and exclusive partnerships across the drinks category. They are now looking for an Innovation Marketing Manager to bring their vision to life, turning insight into a high-impact innovation pipeline. Key Responsibilities: Building and owning the 3 5 year branded innovation pipeline, aligning it to long-term growth ambitions. Identifying innovation opportunities through consumer insight, trends, category data, and competitor analysis. Take ownership of innovation projects from idea to market, developing commercial cases, tracking progress, and delivering products on time and on target. Defining target consumers, brand positioning, and...
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