Future Publishing
London, UK
What you'll be doing As the Membership CRM Lead, you will be the architect of our member communications. Reporting to the Head of CRM - Customer Journeys, you'll oversee the end-to-end management of marketing activity. This management encompasses strategy, creation, execution, and optimisation across email, onsite messaging, and push notifications. Your mission is to build seamless customer journeys that turn casual visitors into loyal members. While the Membership Squad defines the 'what', you will lead the 'how', ensuring every touchpoint is timely, relevant, and perfectly aligned with our brand voice. Experience that will put you ahead of the curve CRM Expertise - 5+ years of proven CRM experience (Publishing/Media sector desirable) Lifecycle Marketing - A strong track record of building automated customer journeys that increase engagement, reduce churn and increase LTV (knowledge of Selligent Marketing Cloud desirable). Analytical Mindset - Comfortable with data -...
