Citi’s Brand, Innovation, and Content team in Marketing & Content is seeking a dynamic and experienced leader to join as the SVP of Marketing Effectiveness. This strategic role is pivotal in driving our marketing and business growth agenda by embedding robust measurement, data-driven insights, and a culture of optimization across our marketing organization. Reporting to the Head of Intelligence and Effectiveness, you will be a key partner to our business marketing teams and shared capabilities functions. You will leverage your deep expertise in marketing science and analytics to build and implement comprehensive measurement frameworks that assess the impact and ROI of our marketing investments—from large-scale brand campaigns and sponsorships to targeted content and digital programs. The ideal candidate is a seasoned measurement expert with a proven track record of translating complex data into actionable strategies that fuel client and customer growth. This is a high-impact...

Citi is looking for a Senior Marketing Analyst to join the Enterprise Brand and Go-to-Market team, where you will shape and execute data-driven marketing strategies that drive measurable impact across the organization. In this role, you will serve as a key connector between marketing, decision management, and risk teams — translating data into clear strategic and tactical plans that influence campaign direction and business outcomes. This is an opportunity to take meaningful ownership of multi-channel marketing initiatives within a global financial services environment. Responsibilities Lead the development and execution of multi-channel marketing campaigns, managing project requirements, marketing package development, and waterfall evaluation from initiation through delivery. Analyze campaign performance and translate findings into insight-driven recommendations that enhance brand marketing strategies and improve outcomes across the organization. Partner with Marketing...

The Editorial Strategist and Thought Leadership Lead role is responsible for producing exceptional thought leadership and serving as the enterprise editorial strategist — delivering flagship content that positions Citi at the forefront of the industry to peers, clients and media. What you’ll do: Develop flagship content that establishes organizational authority on critical industry topics, emerging trends, and strategic priorities Identify and articulate emerging themes, market shifts, and strategic insights that position Citi as a forward-thinking industry leader Collaborate with subject matter experts across businesses to distill complex concepts into accessible, compelling narratives Establish and enforce editorial standards across all product and business unit content to ensure consistency, quality, and brand alignment Develop creative derivative assets from core content — repackaging flagship material into unique formats (e.g., infographics, executive briefs,...