Health Hero
39 Holloway Rd, London N7 8JP, UK
We're looking for an experienced Digital Marketing Manager (B2C) to own and scale our demand generation engine in a fast-paced, high-growth start-up/ scale-up environment. This role is hands-on and performance-driven, with a strong focus on paid and unpaid media channels (PPC, paid social, and affiliate marketing) to drive customer acquisition, improve conversion rates, and maximise ROI. Reporting to the Commercial Director - Consumer, you'll play a key role in accelerating growth, working closely with internal teams and external partners to build, optimise, and scale B2C digital campaigns. About the Role Own and execute B2C demand generation strategy across paid digital and unpaid channels Plan, launch, optimise, and scale PPC campaigns (e.g. Google Search, Display, YouTube) Manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn and others as relevant Develop and grow a high-performing affiliate marketing programme, managing partners, networks,...
