People First
Reading, UK
Ref: 23410 The Skills You'll Need: SEO,GEO, AEO, Marketing, B2C ecommerce, AI Your New Salary: up to £35k, depending on experience Office based Perm Start: ASAP Content Specialist - Reading- What You'll be Doing: Content Creation and Optimisation (SEO, GEO & AEO) Plan, create, and optimise SEO-led content that drives organic traffic, engagement, conversion, and revenue. Conduct keyword research, topic research, competitor analysis, and search intent analysis using tools such as SEMrush and Ahrefs to inform content strategy. Write high-quality, engaging, and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles. Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages, and other relevant digital touchpoints tailored to different stages of the customer journey. Optimise content for featured snippets, answer engines, and AI-driven search experiences to...
