The Advocate Group
Rochdale, UK
The Advocate Group are currently supporting a leading global FMCG company in the search for a seasoned Senior Marketing Manager to define and execute its UK marketing strategy. You ll drive brand growth through media planning, product innovation, and compelling customer journeys. Key Responsibilities Lead the annual marketing plan to deliver brand awareness, market share, and innovation impact Develop and manage media strategy (TV & Digital), overseeing agency relationships and ROI Oversee product portfolio lifecycle, from development to go-to-market Direct brand positioning and communications in alignment with global brand teams Lead and coach the UK marketing team, setting strategy for brand, digital, and trade marketing Analyse market trends, competitor activity, and consumer insights to inform decisions Requirements Degree in Business or Marketing (MBA a plus) Senior marketing leadership within FMCG environments Proven digital, media, and product...