AND Digital
Remote (Manchester, UK)
Description We are looking for an experienced Salesforce CDP Strategy & Implementation Lead to drive the design, delivery, and adoption of our Customer Data Platform to start ASAP for a duration of six months initially. Ideally based in a commutable distance to Manchester. Key Responsibilities: Define and prioritise high-impact CDP use cases, leveraging existing Salesforce insights Assess and improve customer data quality within Sales Cloud to support marketing activation Evaluate existing data sources (including Datamind) and define integration pathways into the CDP Support CDP vendor selection through requirements definition and scoring frameworks Design and document the customer data architecture, including data mastering, accuracy, and sharing rules Map dependencies across programmes and technical initiatives to ensure aligned delivery Lead business change planning, including training and enablement across markets Develop and manage a phased rollout...
