Handle Recruitment are working with a leading independent film distributor in Europe, who are looking for an experienced Senior Marketing Manager to join their Home Entertainment team, working across new releases.
This is a fantastic opportunity for a commercially minded marketeer with a creative and innovative approach to marketing and strong experience within film distribution.
Central London Hybrid 3 Days In Office
£55,000 to £58,000 based on experience
Must have Film and TV experience
Key Responsibilities:
New Release Strategy and Execution
- Develop and deliver marketing strategies and campaigns for new releases across digital and physical platforms, working closely with Theatrical Marketing, Publicity and Sales teams to maximise each release.
- Use research and market data to contribute to commercial analysis, forecasting and greenlight processes.
- Manage individual release budgets, covering media spend, publicity, partnerships and retail marketing.
- Oversee end-to-end product management, including pricing, windowing strategy, product configuration, design and delivery of Home Entertainment assets.
- Work closely with physical and digital sales teams on retail and service planning to ensure sales targets are achieved.
Product Release
- Brief and manage artwork and social media assets, including digital and physical packaging design, ensuring accuracy, approvals and delivery to printers and digital platforms.
- Liaise with filmmakers, production companies, international marketing and internal production and technical teams to develop and manage marketing materials and bonus content.
- Oversee the design and production of marketing materials, including online advertising, press, TV and radio ads, posters, flyers and POS.
- Analyse campaign performance through detailed post-campaign analysis.
Agency Management
- Brief and manage media agencies on individual campaigns, ensuring activity is delivered within approved budgets across physical and digital products.
- Manage internal and external PR, promotions and social media teams to maximise relevant coverage and ensure cost-effective campaign delivery.
Stakeholder Management
- Present product details and release plans to digital and physical sales teams, retailers and services.
- Build relationships with licensors and brand partners to identify cross-departmental strategies and maximise sales opportunities.
- Present artwork, content, marketing strategies and campaign results to licensors, partners and key stakeholders.
- Participate in BASE committees where appropriate.
Experience, Skills and Knowledge:
- At least 5 years' experience in new release film marketing within a film distribution company.
- Franchise management experience would be advantageous.
- Excellent communication and relationship-building skills.
- Strong strategic understanding of the UK media landscape.
- Excellent time management and organisational skills.
- Exceptional attention to detail.
Apply today to find out more and take the next step in your application!
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
