Job Description
Marketing Officer
We have a fantastic new job opportunity for a self-motivated and purpose-driven individual with experience of direct marketing campaigns, campaign analysis, copywriting, supplier management and supporter engagement.
If you’ve also worked in the following roles, we’d also like to hear from you: Fundraising Officer, Marketing Executive, Campaign Officer, Direct Marketing Officer, Fundraising Campaign Officer, Campaign Executive, Supporter Care Officer, Community Fundraiser, Marketing Campaign Executive, Fundraising Executive, Direct Marketing Executive, Fundraising Administrator
The official title for this role is Single Gifts Campaign Officer (Marketing Officer)
SALARY: £31,000 - £34,000 per annum + Excellent Benefits
LOCATION: Reading, Berkshire / Hybrid working with a minimum of 2 days per week in the office, including Thursday team days
JOB TYPE: Full-Time, 12 Month Fixed Term Contract
WORKING HOURS: 35 Hours per Week, 9am - 5pm, Monday to Friday
JOB OVERVIEW
This is an exciting opportunity to join the company as a Marketing Officer, delivering engaging direct marketing campaigns that inspire supporters to take action and help maximise income across cash appeals, raffles and mid-value giving programmes.
Working as the Marketing Officer, you will manage multi-channel campaigns from planning through to delivery, ensuring activity is completed on time, within budget and achieves strong results.
As the Marketing Officer, you will use your campaign management, copywriting, analysis and stakeholder management skills to support supporter engagement, campaign performance and continuous improvement.
DUTIES
Your duties as the Marketing Officer include:
- Campaign Delivery: Manage acquisition and retention campaigns from planning through to delivery, ensuring activity is completed on time, within budget and focused on maximising response and value
- Campaign Briefing: Write clear briefs for creative, data, response handling and supporter care activity, ensuring approval processes are followed and stakeholders are kept informed
- Project Management: Manage non-campaign specific projects when required, including stewardship and retention activity, ensuring delivery to agreed timescales and budgets
- Campaign Planning: Input into the strategic direction of single gifts activity and make recommendations to improve schemes, processes and future campaign performance
- Analysis and Reporting: Conduct regular campaign analysis, produce post-campaign wrap-up reports and make practical recommendations for improvement
- Supplier Management: Manage external suppliers to ensure quality work is delivered within agreed schedules and at a competitive cost
- Digital Coordination: Work with digital colleagues to ensure product-specific content is kept up to date and digital activity is considered across campaigns and projects
- Budget Management: Manage individual project and campaign budgets, follow financial processes and provide accurate income and expenditure information to support planning and forecasting
- Team Support: Line manage and work alongside a Campaign Executive on selected projects, supporting their professional development
CANDIDATE REQUIREMENTS
ESSENTIAL
- Degree or equivalent qualification
- Demonstrable experience in a direct marketing environment, delivering varied projects across multiple channels simultaneously
- Experience managing project spend and working with different internal teams
- Experience working with external suppliers
- Proven understanding of direct marketing principles and techniques, including briefing and interpreting analysis
- Some knowledge of print and production
- Up to date knowledge of PCI, the Data Protection Act, the Gambling Act 2005, Charity Commission guidance and Institute of Fundraising Good Practice
- Proven organisational skills with the ability to manage several projects at the same time
- Excellent interpersonal and communication skills
- Literacy, numeracy and Microsoft Office skills, including Word, Excel and PowerPoint
- Creative and analytical skills
- Comfortable working in environments where dogs may be present
- Eligibility to work in the UK
DESIRABLE
- Diploma in Fundraising and/or Marketing, or equivalent experience
- Experience working in the charity sector
BENEFITS
- Generous annual leave: 26 days rising to 28 days after three years, plus bank holidays
- Employee Assistance Programme
- Wellbeing Buddies
- Menopause Champions
- Cycle-to-work scheme
- Eye care vouchers for free tests and VDU glasses contributions
- Hearing tests for colleagues working in kennel environments
- Discounts and cashback across retail, supermarkets, travel and more
- Pension scheme
- Life assurance at four times salary
- Flexible benefits allowance (equal to a proportion of your annual salary) and the option to buy or sell annual leave
The Charity is committed to safeguarding and promoting the welfare of all children, young people and vulnerable adults with whom they work. They expect all of their employees and volunteers to fully share this commitment.
Please note: We reserve the right to close any of our vacancies early.
APPLY TODAY…
By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
JOB REF: AWDO-C15058
Contract, Full-Time Jobs, Careers and Vacancies. Find a new job and work in Reading, Berkshire. Multi-Job Board Advertising and CV Sourcing Recruitment Services provided by AWD online.
AWD online specialise in sourcing candidates and advertising vacancies on multiple job boards for companies on a non-commission basis. AWD online operates as an employment agency.
awd online | http://www.awdo.co.uk
Job Ref:
Working at Guide Dogs
Working at Guide Dogs is much more than just a job. Through the values that guide our work, we make a real difference - and change lives.
If you feel that you are committed to our vision, purpose and values, and are dedicated to helping create a society in which blind and partially sighted people enjoy the same freedom of movement as everyone else, then find out a bit more about us and the benefits of working with us.
Working at Guide Dogs
Working at Guide Dogs is much more than just a job. Through the values that guide our work, we make a real difference - and change lives.
If you feel that you are committed to our vision, purpose and values, and are dedicated to helping create a society in which blind and partially sighted people enjoy the same freedom of movement as everyone else, then find out a bit more about us and the benefits of working with us.
What we offer you
We believe that wellbeing at work is about creating an environment to promote a state of contentment which allows all employees to flourish and achieve their full potential for the benefit of themselves and for Guide Dogs.
As a member of staff we offer you a wide range of benefits to suit your individual needs:
- 35 hour working week
- 26 days’ holiday plus bank holidays - Rising to 28 days after three years' service
- Defined contribution group personal pension plan - Guide Dogs matches employee contributions plus 2% up to a maximum of a 9% employer contribution
- Life assurance - A core benefit of 4 times salary
- Flexible benefits - An amount equivalent to 3% of salary is given to employees to purchase benefits from a suite of well-being products
- Discounts and cash-back scheme - Access to discounts on goods and retail vouchers and cash back on purchases for supermarkets, clothing, electrical goods, travel, eating out, insurance and much more
- Employee assistance programme - A free-phone confidential helpline to provide unlimited access to advice, information and face-to-face counselling support, where appropriate
- Occupational sick pay - Enhanced above the statutory minimum
- Occupational maternity, paternity and adoption pay - Enhanced above the statutory minimum
- Child care vouchers - Enabling NI savings to be made on child care costs
- Eye care vouchers - Free eye tests and if needed specifically for VDU work, a contribution towards glasses
- Hearing tests - Free hearing tests for employees working in our kennels
- Dogalogue 10% discount - A 10% discount on orders from the Guide Dogs official shop
Diversity Statement
Guide Dogs welcomes applications from all sections of the community and actively encourages diversity to maximise achievements, creativity and good practice. We positively welcome, and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment, regardless of age, race, gender, religion, sexual orientation, disability or nationality. We encourage applications from disabled people as they are currently under-represented in the organisation and guarantee an interview to all disabled applicants who meet the essential criteria for the job.
Safeguarding Statement
Guide Dogs is committed to ensuring that children, young people and adults at risk who come into contact who come into contact with Guide Dogs staff and volunteers are treated with respect, and are free from all forms of abuse or mistreatment. We are also committed to ensuring that all staff and volunteers are aware of their responsibilities, and have the knowledge and skills necessary to promote and maintain the welfare and safety of those with whom they come into contact.
