Marketing & Creative Executive

Marketing & Creative Executive

Location: West London (Office & Studio Based)

Salary: £32k to £35k pa dependent on experience

About us

We are an independent women's footwear brand designing stylish, comfortable shoes sold worldwide through our Shopify website and selected retail partners.

We are a creative, fast-growing business with an in-house studio where we produce photography, video content and marketing campaigns.

We are looking for a talented and highly organised Marketing & Creative Executive to join our team. This is a hands-on role combining graphic design, content creation, video production, email marketing, social media management and campaign planning.

This is a rare opportunity to join a well-established role with a comprehensive handover from the current post-holder, ensuring a smooth transition and excellent training across all aspects of the position.

Key Responsibilities

Marketing Planning & Campaign Management

• Maintain and manage the marketing calendar
• Plan seasonal campaigns, launches, promotions and content activity
• Coordinate delivery across email, social media, paid advertising and website content
• Monitor performance and adapt activity as required
• Work closely with the wider business to ensure campaigns are delivered on time and to a high standard

Email Marketing (Klaviyo)

• Create and manage regular email campaigns (typically two per week)
• Plan, segment, design, build and schedule campaigns within Klaviyo
• Analyse performance and identify opportunities for improvement
• Support the optimisation of customer journeys and automated flows

Paid Social Creative

• Work closely with our paid media specialist to create high-performing advertising assets
• Design static and video creatives for Meta campaigns
• Upload and manage creative assets across Meta platforms
• Manage Dynamic Product Ads (DPA) and support product feed activity
• Utilise feed management tools to deliver campaign messaging and creative variations

Social Media, Content & Video Creation

• Manage and grow the Instagram presence, maintaining a cohesive and engaging feed
• Create, film, edit and publish content across Instagram, Facebook, TikTok and paid advertising channels
• Produce reels, stories, product videos, behind-the-scenes content and campaign assets
• Repurpose content across multiple channels and formats
• Monitor trends and identify new content opportunities
• Collaborate with influencers and content creators to develop engaging branded and user-generated content

Website Content & Merchandising

• Update homepage banners, promotional graphics and seasonal content
• Refresh website content to support campaigns, launches and promotions
• Support website merchandising and visual presentation within Shopify
• Ensure brand consistency across all website touchpoints

Photoshoots & Creative Production

• Support the planning and delivery of seasonal lifestyle shoots
• Source and coordinate models, photographers, stylists and locations
• Create photography, video and behind-the-scenes content for marketing channels
• Ensure all creative assets are delivered on time and aligned with campaign objectives

Skills & Experience

Essential

• Advanced Adobe Photoshop skills including retouching, colour correction and image manipulation
• Strong graphic design skills with a portfolio demonstrating commercial work
• Strong video editing skills using Adobe Premiere Pro, CapCut or similar software
• Experience creating short-form video content for social media and paid advertising
• Experience using Klaviyo or a similar email marketing platform
• Strong understanding of Instagram and social media best practices
• Ability to shoot and edit content using both professional cameras and smartphones
• Excellent organisational and project management skills
• Strong written and visual communication skills

Desirable

• Good working knowledge of Adobe Illustrator, InDesign and Lightroom
• Experience using Shopify
• Experience working with Meta advertising platforms
• Experience managing Dynamic Product Ads (DPA)
• Experience coordinating photoshoots and creative productions
• Experience creating content for TikTok, Instagram Reels and YouTube Shorts
• Experience with motion graphics and basic animation using Adobe After Effects
• Experience within fashion, footwear, beauty or lifestyle brands

Personal Qualities

We're looking for someone who is:

• Creative and highly organised
• Proactive and able to manage multiple projects simultaneously
• Comfortable taking ownership of campaigns from concept to execution
• Detail-oriented with strong design standards
• Commercially minded and understands how creative content drives sales
• Enthusiastic about fashion, branding and digital marketing
• A team player who enjoys working in a collaborative environment

What You'll Get

• Opportunity to make a significant impact within a growing fashion brand
• Creative freedom and ownership of projects
• Access to our in-house studio and content creation facilities
• A collaborative and supportive team environment

This is an exciting opportunity to take ownership of creative and marketing activity within a growing fashion brand, working across content creation, email marketing, social media, advertising and campaign delivery while helping to shape the future of the brand.