Job Description
Job Title: Growth Marketing Lead
Salary: Up to £36K + £4K car allowance
Contract type: Full time, perm, field based
Hours: 37.5 hours per week (some flexibility required to cover weekend events – time in lieu to be given)
*Travel required to our nurseries within: Bristol, Oxford, Beaconsfield, North London (travel 3-4 times a week) plus our offices when required*
* Driving licence and car is essential for this role *
About the role
Bright Horizons are looking for a commercially driven Growth Marketing Lead to take ownership of demand and occupancy across a portfolio of nursery settings.
This is not a traditional marketing role focused on campaigns alone.
You will operate as a growth partner to Operational leaders, using data, local insight and hands-on execution to increase enquiries, improve conversion, and drive occupancy.
You’ll be responsible for identifying where growth is being missed — and putting clear, practical plans in place to fix it at site level, regional & larger divisional scale.
What you’ll be accountable for
Driving occupancy growth across a defined group of nurseries.
Owning the end-to-end parent journey (enquiry → tour → registration)
Identifying performance gaps using CRM, data dashboards and local insight
Turning insight into practical, locally relevant actions that deliver results
Partnering with Nursery Managers and Regional Leads to improve conversion and performance
Running targeted local activity (campaigns, partnerships, community engagement) where needed
Managing and optimising budgets to maximise return on investment.
Regularly reviewing performance and making clear, commercially focused recommendations.
What success looks like in this role
You focus on outcomes, not just activity
You’re comfortable working with performance data and making decisions from it
You can quickly identify what’s driving (or blocking) growth in a local market
You take ownership and see things through to measurable impact
You can confidently work with and influence non-marketing stakeholders
What we’re looking for
Experience in a growth, performance or commercially focused marketing role
Proven track record of delivering measurable results (e.g. leads, conversion, revenue, utilisation)
Experience working across multiple sites, regions or markets
Strong analytical mindset with the ability to turn data into action
Understanding of digital channels (e.g. paid search, paid social, local marketing)
Ability to manage multiple priorities and work autonomously in a field-based role
Key Tasks and Responsibilities
Data Analysis and Insight:
Use approved systems such as CRM, Qlik & internal Bright Horizons processes to improve & report effectively to drive the best returns & optimise growth within nurseries.
Analyse customer data to identify opportunities in the customer journey such as (but not limited to) Check-in compliance, parent application compliance, virtual assistant or tour availability.
Monitor and report on key performance indicators (KPIs) related to conversion rates & compliance.
Provide weekly, monthly & quarterly insight to regional and operational leadership teams and recommendations based on data analysis to improve occupancy at regional and divisional level
Parent Acquisition Journey ownership:
Develop and implement local, regional or divisional strategies to address gaps in the customer journey from CRM related insight to nursery performance.
Collaborate with local and regional support teams to ensure compliance and marketing KPI's are met.
Locate, nurture & foster locally agreed & approved partnerships & sponsorships for nurseries that need an increase or reputational enhancement.
Supporting and Regional Business Needs:
Assess business needs at local and regional levels to identify areas for improvement by concentrating on an agreed cohort of settings for 12 months.
Develop tailored strategies to address specific local and regional challenges and opportunities through marketing plans for those chosen settings.
Effective budget management to maximize returns on investment.
Collaborate with the centralised marketing team to develop and implement local marketing campaigns where necessary.
Behaviours & continuous development:
Identify opportunities for process improvement & lead cross functional teams to deliver process improvement.
Identify opportunities for continuous professional development, in line with business needs.
Essential Experience:
Experienced multi-site operator, with proven record of success within a medium/large service sector, delivering high quality customer propositions and securing YOY growth.
Ability to plan and deliver strategy, use systems and analytics, digital technology, and data to identify actions to turnaround and improve performance; drive commercial outcomes and measure the impact of initiatives and work-streams. Experience of Power Bi and Monday.com
Minimum of 3-5 years of experience in marketing, project management, or a related role.
Proven ability to manage multiple projects simultaneously, with strong organisational and time-management skills.
Excellent verbal and written communication skills, with the ability to create clear and concise briefs and reports.
High level of accuracy and attention to detail in all aspects of work.
Strong analytical and problem-solving skills, with the ability to think creatively and strategically.
Understanding and experience in use of social media.
Experience Desirable:
Proficiency in project management tools (e.g. Monday.com), Microsoft Office Suite, and familiarity with digital marketing tools and platforms.
Experience in working with remote/hybrid teams.
Experience in the education or childcare sector is a plus.
Qualifications:
Bachelor’s degree in marketing, Business Administration, or a related field desirable.
Project Management qualification desirable
Personal Attributes:
Confident decision-maker, with the proven ability to support change and drive innovations; a secure understanding of relationship between business and service excellence with the ability to follow guidelines and work with others to achieve success
Confident and capable of working autonomously and remotely from the wider team
Demonstrates a commitment to sharing best practice and modelling positive behaviours that support team culture and performance.
Promotes our HEART values
Strong interpersonal skills and the ability to work effectively with cross-functional teams.
Ability to adapt to changing priorities and work in a fast-paced environment.
Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre-employment checks, including an enhanced DBS check, which will be undertaken before any appointment is confirmed. We are an inclusive employer and welcome people from all backgrounds to apply. We will consider reasonable adjustments required by applicants. If you share our passion, values, and have most of the skills listed, we encourage you to apply – as you may be just what we are looking for!
We look forward to receiving your application!
If you experience any problems, please email europe.recruitment@brighthorizons.com and we will be happy to help.
